be2be @ IABforum 2019…sold out!

Shaping the Revolution

Also this year, be2be was the protagonist on 20 and 21 november at IAB Forum 2019, the most important digital event in Italy and the fourth for attendance in Europe.

This seventeenth edition of the forum, which saw the presence of over  60 stand in the 3.500 m2 of MiCo, was an unique opportunity to present our many new features.

More and more complete and multi-channel services, including our in-house Contact Center and our Proximity Marketing services.New opportunities for companies as the augmented reality Instagram filters made by be2be. And, obviously,  our new headquarters in Milan, designed to expand our borders and forge further partnerships!

TAKE THE #BETRAIN al nostro Stand #20 @Area Expo


As in the case of purchasing experiences,  marketing strategies also involve more and more complex paths and a large number of steps that are not easy to navigate..
That’s why this year we modeled our booth as a subway network. On #BETRAIN, be2be‘s subway train, our visitors have discovered and tried the services best suited to their needs, from branding to digital marketing, until our contact support.


Not only complete and measurable services, but also a team ready to follow you at every stage of your business project: from the definition of the marketing plan to the achievement of your communication and sales goals.
At be2be everything is developed in-house: a project manager dedicated to each client coordinates our creatives, programmers, traffickers and telesellers to manage every aspect of your communication.




This yeas be2be has made its debut at Innovation Arena stage. Our workshop ‘’GET IN THE “AR” GAME: Instagram filters and new opportunities for companies” went sold out.
Gartner analysts estimate that by next year over 100 million consumers worldwide will be shopping with Augmented Reality. Already today in Italy 19 million Instagram users can try glasses and cosmetics as if they’re inside virtual dressing room”, revolutionizing their shopping experience.
That’s why, during our workshop, we previewed real examples of products we developed for our customers: from from the filter that shows how a work of art is set in your living room before you purchase it to a gaming experience that will increase the notoriety of the your brand.




Don’t miss the #BETRAIN 2019!

Try our game now!

Here’s how it went!


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Check out be2be website and discover our new services