But… didn’t you lean databases?
Yes, sure, but not only that! is growing fast, constantly improving its competences and skills! In the last few months we proudly assisted, through a dangerous and complex process, an exciting, new enterprise in the Italian business landscape: is the first portal for the home delivery of quality alcoholic beverages and they trusted us to run their rebranding campaign !
But why did we choose to provide this kind of services to our clients? Because as for today the brand, basically the identity of a company and the tools of choice to communicate it are becoming more and more crucial within a marketing strategy. If the intrinsic value of the product is less and less decisive for the success/failure of a product, the brand value, its storytelling are the new playing field between competitors. Thus, communicating through a multiplicity of channels th identity of a business project (branding) or renwing the storytelling to make it suitable for new realities (rebranding) represents a more and more delicate and complex process but also, we must add, very productive and exciting! For all these reasons, a company as has found a travelling companion: prepared, forward-looking, trustworthy… us!
Just a step back…
A few months ago felt the need to evolve, refresh the appearance of its identity to match the big changes it is going through. Built from the willing to celebrate the meeting between two former school friends, Andrea Antinori and Francesco Magro, the company has been able to intercept an underlying demand and to fulfill it with quality and fun; a youthful joy that shines through their logo. But if the positive energy of the early stages gave the right boost to the project, now the service started to consolidate and expand. More cities, more labels, a better purchasing experience thanks to a new app. was just getting better and better like good wine… What they needed was to picture an evolution that would also involve all the visual instruments through which the brand could communicate with its old, new and future clients!
On Winelivery: Repubblica / BeeBeez
The idea of a toast
took up this challenge by listening Andrea and Francesco’s idea of business, their goals, their personal and professional story. We wanted to keep alive the liveliness which has always supported their effort and found in the idea of a toast the the summary of the spirit that drives . Conviviality, joy, sharing. We decided to think big: the needs of an ambitious company meeting the need of employing its own brand in a variety of purposes and contexts. A logo in which the pictogram is integrated in the logotype; a solution allowing to use a new brand with great freedom, adapting it to a variety of spaces, means and supports; looking for a logo that is easy to read and quick to recognize that rings back to the color of wine and the joy of bubbles; the clinking of glasses and the pleasure of sharing a drink. A brand to recognize and in which you can recognize yourself
has grown and we have followed it; passing through all the stages of a delicate process of which complexity and criticality must not be underestimate. We’ve went through raising-decreasing-erasing-recoloring-roateting-reversing-canceling-repeating-arguing-confronting; without being discouraged and stopping to listen our customers to design a logo that resembles them. Therefore, we have especially enhanced the core values of the #winelovers community to whom the company targeted its message in order to follow them in the many toast to come with a fresh and engaging symbology… and to finally evolve from the Service to the Experience.
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